For ease of navigation please click the year of the magazine you are interested in below:
2010 | 2009
2010 | Editions | August - September
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Apparel Appreciation
Makesure you are prepared for what is, generally, the most important element to any business. Without sales, where would we be? As the founder of the scouting movement Baden Powell said, 'Be Prepared'.
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Tradeshow Tips
Attending a tradeshow can be a valuable experience as long as you know what to do when your there. Improve your ability to work the floor with these tips from the pro's.
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A Whole New Game
With the expanded numbers of online sellers of promotional products, distributors today have to face a new brand of competition. Find out nine ways to win the battle.
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Building an Apparel Brand
Today’s global market witnesses a cut-throat competition. Many new products enter the market, stay for a while, and then go obsolete. Learn how to build a ‘brand image’ for your new range that stands the test of time.
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Getting Down and Dirty with Workwear & Uniforms
Your company uniforms and workwear offer the greatest opportunity for consistent marketing of your brand at a fraction of the cost of traditional media and here’s why.
2010 | Editions | May - June
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Sales - Are You Prepared
Makesure you are prepared for what is, generally, the most important element to any business. Without sales, where would we be? As the founder of the scouting movement Baden Powell said, 'Be Prepared'.
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Better Business Series
When it comes to interacting online, Social Media has grown to be one of the most effective mediums, how can you introduce it into your business?
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Fear of Rejection
It happens to every one, as Eddie Moore said, "If people aren't saying 'no' then you aren't asking enough people". So what do you need to do to overcome your 'fear of rejection'?
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10 Secrets of Successfull B2B Selling
With only so much 'money' out there, we discuss 10 points in regards to selling Business to Business to help you make sure your efforts don't just have a 'scatter-gun' approach.
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It's Time For Change
Companies needs are changing, but with change comes opportunity. Outlined are some of the major sectors to target and some ways to approach them.
2010 | Editions | February - March
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A Fresh New Start
Essential tools to best position your company to take advantage of the upturn, from the 'recession' that we 'never' had! We keep hearing things are on the rebound, so how is your company looking?
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Better Business Series
The ABC of search engine marketing. Use these tips to better optimise your search engine marketing and be seen in google, bing, yahoo and the like.
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Increasing Your Sales Through Better Service
It costs less to keep an existing client then to gain a new one. Good service is essential and the number one reason why your customers will keep coming back to your business.
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Price Subject to Change
With the rapid pace of technology, will the printed catalogue ever be the same? We
review and discuss the future of what has been, to date, the ultimate sales tool.
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Why Exhibit at a Tradeshow?
A tradeshow offers the best option to get infront of the most customers at one time, so why exhibit?
With so many ways to spend your marketing budget, we look at why exhibiting at tradeshows is such
an effective method to see so many clients and potentials.
2009 | Editions | October - November
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Rewards & Incentives
Have your past incentive programs been a disappointment to both you and your sales people, and to the consumer to which the programs were targeted?
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Better Business "Cleaning up your image"
Whether you like it or not, first impressions count a lot more than you think. Some tips are outlined to remember when evaluating you image.
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Australian Promotional Expo Review
The Australian Promotional Expo kicked off the silly season with a bang. We review the 6th Tradeshow along with a breakdown and look forward to 2010!
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A Sample Plan
We're an industry that's based on giving things away, so what better way is there to prove our effectiveness than to give away samples?
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Advertising Stratagies 101
So great ads really begin with the grunt work, the legwork, digging around in the issues, getting up to speed on the selling situation, working to know enough even to begin playing with the language.
2009 | Editions | June - July
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The Motivating Factor
When it comes to getting more productivity, it pays to think creatively. Here's how distributors are firing up their staff.
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Better Business Series
Top tips to get more hits on your website. Remember these 10 tips and you'll surprise the professionals with how much you know.
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Why Tradeshows?
Some helpful ideas to make sure you get the most from your tradeshow experience, both Exhibitors and Attendees.
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The Greatest Marking Story Ever Told
We all know times are tough, but here are some examples of how some of the biggest brands in the world battled through their darkest days, and turned bad times into good.
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Building the Right Brand Awareness
We can all have a go at building a brands awareness but what about building the right brand awareness, some key points to think about with our own brands.
2009 | Editions | March - April
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Where is the industry heading?
The promotional products industry is at a cross-roads of sorts. Find out where it is heading and what you can do to be a part of it.
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Better Business Series
10 Ways to Improve E-Campaigns. Simple steps to help you become more effective with your e-mail marketing.
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Promo Power
Promotional products are more cost-effective than almost all other advertising media. Find out why they should be a part of every advertising and marketing campaign that is looking for tangible results for their clients.
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Targeting the Market
It is paramount that we utilise all resources at our reach to target potential clients and to help this we show you who is spending the most money in the marketplace.
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