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Editor's Note

Well another year has arrived and what does it hold for the promotional industry in Australia and New Zealand, one should ask? I would like to think that this year will begin to reverse the trend of the past couple and that businesses will start to see growth in their businesses and the market as a whole.

There is however one point of concern for which we have elaborated on in this edition and that is the China situation and what we can do to offset any impact that might have on our livelihoods. As the majority of businesses that operate in this industry rely on China for a large proportion of the products they supply, what happens there will without doubt affect what happens here. With inconsistent supply being a major issue, in addition to the ever increasing cost of Chinese made goods, forward thinking and planning is essential to help buffer yourself from any detrimental impact this economic climate may have for your business in 2011 and beyond.

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